A fellowship programme and alumni network for policymakers and organisation leaders to grow knowledge and skills to lead impactful education technology (EdTech) transformations in education systems across the world. Working alongside Cambridge University Press & Assessment marketing team we filmed several interviews and posts several social posts advertising the course. These videos have helped share the benefits of the course and to sell this to future fellows. The fellowship has been very successful with over 70 fellows across 4 regions around the world and is still growing to this day.